In the fast-paced fashion world, a paradigm shift is currently taking place. Timeless "investment pieces" make up an increasingly significant portion of the high-fashion sector's revenue pie, providing a raison d'être for labels like Hagent that demonstrate how to engage in timeless, perpetually modern craftsmanship. The term "modern" is used very deliberately at Hagent because "style" and "elegance" are the true stars of the hour.
Hagent is a young Viennese bag label that produces its distinctive luxury leather backpacks, which, in the most literal sense of the word, have edges and corners, in the heart of Italy, in a Florentine leather workshop. Each backpack is meticulously handcrafted for more than three days to ensure quality and durability for decades. Only the finest Italian smooth calf leather with a consistent fine grain is used in the manufacturing process. The sturdy nature of a Hagent is defined by its cuboid design. In production, the corners are additionally reinforced with leather, and the flaps are attached with three rivets each—a typical attribute of a Hagent luxury backpack or, if you will, a trademark. At present, the pressure-black Hagent is available in two different sizes (45cm x 35cm x 12cm and 36cm x 26cm x 12cm). The potential wearer can add their own personal touch by choosing the color of the shoulder strap (which, by the way, can be easily replaced at any time).
The true meaning of wearing a Hagent becomes apparent when the backpack arrives home by mail. With its classically authentic appeal, a Hagent is the perfect companion in both professional and leisure settings, and even when traveling. It is the perfect gift for both men and women, but it is also a backpack that may bring joy to the next generation because the tenacity of a Hagent is meant to accompany the life story of its wearer.
The ambition of this young label is, therefore, nothing less than to produce bags that do not require replacing them with newer models, nor necessitate replacement due to excessive wear and tear. Explaining how Hagent manages to master this fashion tightrope, founder and art director Daniel Hayden says, "Our approach is to prioritize style over fashion trends. On the one hand, it is a matter of great concern for us to make a statement for the environment's sake, and on the other hand, we also want to revive the desire for long-term, consistent use of bags." - A statement that is typically associated with luxury bags as investment objects.